Samir Balwani writes about engaging your audience via the use of social media, offering that fear of actual interaction with potential customers – and the risks that it potentially brings – doom brands to mediocrity.
Michiko Kakutani reviews Jaron Lanier’s You Are Not a Gadget, a warning against the collectivism and anonymity of the internet. No Luddite, Lanier is a pioneer in the field of virtual reality and a silicone valley veteran.
Matt Staggs is a literary publicist and the proprietor of Deep Eight LLC, a boutique publicity agency utilizing the best publicity practices from the worlds of traditional media and evolving social technologies. He has worked in the fields of public relations and journalism for almost a decade. In addition to his work as a publicist, Matt is a book reviewer and writer whose work appears in both print and web publications.